Thursday, October 19

12:30 PM — Registration Opens

1:30 - 2:30 PM — Opening Session / Keynote

Welcome Remarks

President, LMA Northeast Region

Keynote Speaker

Disruption: How Technology is Revolutionizing the Law & Media

The LMA Northeast Regional Conference Committee is excited to announce that Emmy Award-winning journalist, news anchor, writer and attorney, Ari Melber, will present the keynote address at the conference on Thursday, October 19 at 1:30 p.m. at the Hilton Midtown in New York City.
Best known for hosting The Beat with Ari Melber on MSNBC, Melber also serves as MSNBC’s Chief Legal Correspondent and appears across all NBC platforms. Accordingly, his keynote, “Disruption: How Technology is Revolutionizing the Law & Media,” will focus not on politics but on the latest issues affecting the legal industry, which we will continue to address throughout the conference.

2:30 PM — Break

2:50 - 3:40 PM — Breakout 1

Collaboration - How Marketers Can Use IT to Implement Software, Motivate Lawyers and Build Super-Functional Teams


Farone Advisors, LLC

Distinguished Fellow, Harvard Law School

Session Details

In this session, we will discuss and workshop how marketers can use the brand new tools of collaboration set out by Heidi Gardner’s new book, “Smarter Collaboration” to implement technology, motivate lawyers and create super-functional teams. Heidi will be interviewed by Deborah Farone, author of “Best Practices in Law Firm Marketing and Business Development,” and the session will involve roundtable discussions.

Turning Insights Into Action With Your Marketing Data


Operational Excellence Consultant, Calibrate

Session Details

Following the popular two-part Marketing Analytics Bootcamp presented at this year’s LMA Conference, we are bringing the bootcamp on the road! In this session, you will be presented with a list of data sources and a specific business scenario to address using marketing analytics. This will be a workshop format, where attendees will be split into smaller groups to work on potential solutions to the given scenario. This is a rare opportunity to use your existing skills (and learn some new ones) to learn how marketing can show value using data in even the most uncertain of times.

Weathering the Reputational Storm: How Law Firms Can Remain Agile and Authentic During a Crisis


Vice-President, Infinite Global

Vice President, Infinite Global

Session Details

A law firm’s most valuable asset is arguably its reputation – forged over time, owed not only to the excellence of its attorneys’ legal work but also to the image of strength, sophistication and adaptability it projects in the world. But this carefully engineered reputation can come crashing down in an instant. Law firms are threatened from all sides by potential crises – from data breaches to reports of employee misconduct to unfavorable sentiment on social media. In this environment, how can you ensure that you maintain a state of constant preparedness? What tools do you need to add to your crisis communications toolbox?

In this session, two of Infinite Global’s strategic communications advisors will walk through the key components of crisis preparedness, exploring how to pre-emptively build and enhance a law firm’s reputation on the front end to mitigate risk, how to remain coordinated and calculated during a fast-moving incident, and how to seize the opportunity to re-establish the firm’s reputation after it takes a hit.

The presenters will use common scenarios to dissect the key elements of effective reputation management, sharing practical steps for safeguarding a firm’s most valuable asset. This session is designed for law firm communications professionals who want to make certain that their organization is prepared to confront a variety of reputational threats and deploy a selection of strategies, from traditional media relations to modern digital tactics, to help navigate the inevitable storm.

3:50 - 4:40 PM — Breakout 2

Media Matters: Building & Leveraging Authentic Relationships


Chief Marketing & Business Development Officer, Thompson Coburn LLP


Reporter, Global Data Review

Senior Editor at Above the Law and Managing Director at RPN Executive Search LLP

Senior Staff Writer, The American Lawyer

Session Details

Be a fly on the wall to see effective reporter-marketer interactions and after these role-plays, hear from three senior journalists about what they seek in relationships. Get the scoop on building authentic bonds, effectively exchanging information and leveraging trusted relationships to fuel media relations.

Working in Concert to Elevate Your Brand and Position


Chief Marketing & Business Development Officer, Porzio Bromberg & Newman, P.C.


Partner, Society 54

Senior Director of Practice & Industry Business Development and Client Solutions, McDermott Will & Emery LLP

Session Details

Given the amount of noise and chaos in the legal world these days, it should surprise no one that personal branding has taken center stage. Whether you are new to the industry and looking to grow your career or a seasoned roadie looking to take the next step in your world tour, personal branding is the answer. However, with so many different opinions and tunes floating around, it can be hard to know where to begin. How do you know which lyrics are right for you? How can you ensure your brand is coming across as clearly as possible? How do personal branding strategies impact your professional development and how can you work to ensure all members of your band are singing your praises? Luckily, there are answers. Hear from two seasoned legal marketing and business development professionals who have recently crowd surfed their way into C-suite roles at new firms by not only relying upon their skills and experience, but the support and contributions of their backup singers and crewmates.

Harnessing the Power of Specialization: Building Industry-Targeted Go-to-Market Strategies That Work


Managing Director, Growth Enablement, Williams Lea


Chief Marketing Officer, Axinn, Veltrop & Harkrider LLP

Principal, Harvey Global Consulting

Director, Sectors & Clients, Foley & Lardner LLP

Session Details

This session will delve into ways in which sector- and industry-focused strategies can safeguard law firms, enabling them to thrive in economic downturns and grow profitable relationships within their key sectors.

5:00 - 7:00 PM — Evening Reception Sponsored by IntroHive

Friday, October 20

8:00 - 9:00 AM — Breakfast

9:00 - 9:50 AM — Breakout 1

AI and What It Means for Legal Marketers


Chief Growth Officer, Nexl


Chief Marketing & Business Development Officer, Lowenstein, LLP;
President-Elect, LMA International Board of Directors

Founder and CEO, Kaitongo

Driving Growth: Business Development Initiatives That Accelerate Revenue


Founder & CEO, Ackert

Session Details

With uncertain economic headwinds comes the need to protect loyal clients and seek opportunities to broaden and deepen client relationships. How do law firms address this challenge and what can be learned from those who have been most successful in adapting to changing client needs? In this dynamic, interactive presentation, you will discover a framework that reveals the actionable steps you can use to enhance your firm’s business development strategy. You will discover:

    1. The five critical phases of business development, how they apply across the various functions at your firm and how you can make revenue-generating improvements to your current approach.
    2. A range of powerful initiatives and approaches that enhance short-term revenue generation and lead to sustainable growth.
    3. Real case studies and success stories of firms that overcame challenges and achieved remarkable growth. 

You will leave this program with a comprehensive roadmap for advancing your business development effectiveness and a clear understanding of the initiatives needed to maximize your revenue generation potential.

Fishbowl: Great Expectations, Even Better Execution – How to Get “Stuff” Done and Exceed Expectations


Director of Marketing & Business Development, Stark & Stark

Get With It, Already! Creating Digital Marketing Infrastructure


COO+CMBDO, Legal Internet Solutions Incorporated – LISI


Director of Client Relations, Morris James LLP

Client Success Consultant, Passle

Session Details

Law firm marketing departments are under increasing pressure to support strategic firm objectives and drive revenue growth. But outdated systems, siloed technologies, and lacking interdepartmental communication create barriers to progress and innovation. As technology tools have improved, the opportunity to gain efficiency in client outreach and with targeted marketing campaigns has never been more ripe.

Digital-forward organizations understand the importance of a fully integrated, end-to-end marketing infrastructure that marries effort, performance, and outcomes. Too often firms of all sizes either struggle to update and enhance systems or to fully utilize tools that would help streamline the marketing and business development process. As the digital transformation wave takes hold, and emerging technologies are seemingly around every corner, firms that fail to make the necessary infrastructure improvements now will be left woefully behind.

In this war game-style workshop, attendees will be split into groups, each with a unique set of technologies – and challenges – to work through as a team. Through the process, teams will discuss how to prioritize resources, build a business case for innovation, and manage change and adoption.

10:00 - 10:50 AM — Breakout 2

The Legal Industry: The View from Social and Legal Media


Director of Public Relations, Seyfarth Shaw


Publishing Director, Legal 500

Session Details

As LMA members, we are in the middle of the latest law firm developments and may miss the bigger picture. This panel will give us a look at the business of law from the outside, from the press and social media influencers. What current trends do they see, what are their predictions for the future and what does it all mean for legal marketing?

Fishbowl: Career Ownership: Thriving - on Your Terms - in Volatile Times


Principal, The Law Marketing Coach

Session Details

The maturation of the profession gives us significant  information as to what works / what remains challenging in having a position as an administrative professional inside of a top law firm servicing the world’s most successful companies.

We will discuss the realities of the job – stressed partners and resources; an often unyielding sense that work trumps all no matter the situation; the feeling that a typo can erase years of great work; and the continued questions about our professional abilities and value (in some ways related to lack of JD / practice experience.)
We also acknowledge that partners are taking a look at resources with an eye to save money now that the pandemic revenues have slowed down, and recession worries continue apace. Many firms are actively cutting staff spots. In short, it’s a dangerous proposition to leave your career development, perceived value and success and longevity to anyone beyond yourself -especially during a VUCA – infused climate.

This “let your hair down and talk openly” dialogue will allow us to discuss the everyday realities and truths of jobs that are not simple – yet allow for great intellectual challenges and good salaries.

VUCA! Reframing Website Revitalization Initiatives as Valid Undertakings Calmly Achieved


Founder, President, Rubenstein Tech; Founder, Creator, RubyApps

Session Details

Website revitalization initiatives can be terrifying, overwhelming sources of volatility, uncertainty, complexity, and ambiguity (VUCA). Legal marketers may have to decipher and navigate stakeholder concerns, understand and articulate key objectives, and select third-party experts to implement the sophisticated technology.

Join RubyLaw, a leader in content lifecycle management (CLM), as we confront VUCA with legal marketing experts to discuss the many facets of website refresh initiatives, and how to ensure that results meet and exceed leadership’s expectations.

10:50 - 11:15 AM — Coffee Break

11:20 - 12:10 PM — Breakout 3

How to Effectively Build and Maintain Your Personal Brand


Fractional/Outsourced Marketing Director, Chief Strategy Officer & Social Media Strategist, Stefanie Marrone Consulting/The Social Media Butterfly

CEO, PGE Consulting Group

Session Details

Everyone has a personal brand but not everyone effectively manages it. Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals; you also need to build your personal brand.

The good news is that there are many tactics available to professionals at any stage of their careers – such as content marketing, social media, public speaking, podcasting, creating videos and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.

This interactive workshop session will help attendees become more intentional and successful at building their personal brand with branding coaching during the session and a group activity.

TED Talks

What’s Top of Mind for Your Buyers?

Director, Strategy & Content, Right Hat

Future Proof Your Firm With Client Experience

Experience Director, CX Pilots

Fueling Business Development Success: How Rainmaking Differs for Women Lawyers

President and Founder, The Lawyers’ Edge

Fishbowl: A Tale of Three Pipelines: How to Maximize Your Sales, Service, and Cross-Selling Pipelines


Founder & CEO, Ackert

Session Details

In this interactive fishbowl session, legal marketers will gain invaluable insights into maximizing revenue generation by leveraging each of the three primary strategic avenues. Be prepared to share your best practices, and hear from your peers as we collectively explore effective sales techniques to attract new clients, develop strong client relationships through exceptional service, and unlock the potential of cross-selling to existing clients.

You Bought It, Now What? Best Practices for Successful Implementation and Adoption


Vice President, Client Value, Pitchly

Session Details

You’ve evaluated all the options and have selected the right software for your needs – but what comes next? After you’ve made the decision to incorporate any technology into your stack, it’s imperative to know how to navigate the steps to successfully implement and deploy it. Whether it’s CRM, experience management –  or any type of software — doing so helps ensure widespread buy-in, adoption, and use by the intended stakeholders.

12:15 - 1:45 PM — Lunch

1:50 - 2:40 PM — Breakout 4

Law Firm Business Development Strategies: Tactics for Professional Staff to Develop Relationships With Clients and Deliver Exceptional Client Experience


Principal, LawVision, LLC


Chief Client Relationship Officer, Goodwin

Director of Marketing & Business Development, Farrell Fritz, P.C.

Chief Marketing & Business Development Officer, Schulte Roth & Zabel LLP

Session Details

Amidst VUCA and a highly competitive legal landscape, successful law firms understand that professional staff – including marketers, business developers, salespeople and more – can play a direct role in driving growth and retaining a loyal client base. Join our expert panel for a discussion concerning the evolution of law firm client development operations and client-facing roles. Attendees will gain practical insights and an understanding of the innovative, modern approaches used by progressive law firms to inspire their own firm’s business and client development initiatives.

Fluff Is for Pillows, Not Marketing Copy (2022 Encore)


Principal, Teicher Professional Growth, LLC
Adjunct Faculty, Georgetown University Law Center

Session Details

The sleeper hit of the 2022 LMANE Regional Conference returns by popular demand. Whether it’s in marketing copy or program descriptions, ideas need to be conveyed in a way that will both captivate the reader and persuade them to adopt the message.  In this program, legal writing professor and CLE educator, Stuart Teicher explains how to deliver a “Surgical Strike” in our marketing copy. He teaches how to write with power and efficiency by using “Intense Plain English.”

From Process to Product: How to Increase Marketing and Business Development Process Efficiency


Sr. Business Development Manager, Sidley Austin LLP

Business Development Manager, Sidley Austin LLP

Session Details

This session will use real life examples to demonstrate how process can lead business development strategy in today’s complex, evolving legal marketing environment. Speakers will highlight three areas essential to the marketing and business development process: client list targeting, client entertainment, and lawyer biographies. From earning stakeholder buy-in to implementation to actionable follow-up, each step in developing a process lends itself to efficiency over time for marketing individuals and lawyers. Attendees will understand the importance of earning trust by developing a toolkit of resources to have at the ready and having the ability to connect dots across multiple projects.

2:50 - 3:40 PM — Breakout 5

The Evolution of CRM: Leveraging Technology to Enhance Business Development Initiatives


Customer Success Manager, LexisNexis


Marketing Technology Manager, Pillsbury Winthrop Shaw Pittman LLP

Marketing Database & CRM Manager, Mayer Brown

Session Details

Most Business Development and Marketing teams want to leverage technology to give lawyers what they need to grow their business. It is challenging to thoughtfully and globally design automation and execute through integrations. As a result, too many of us become mired in manual business development activities that require pulling reports and collecting CRM data. Finding time to integrate and automate falls further and further down the list of To Dos. Now it’s time to utilize all of the hard work you’ve done to collect and maintain your firm’s relationship intelligence

This panel will discuss:

  1. The future of CRM is here: Cloud Technology and AI
  2. Using CRM as a business development technology tool to provide lawyers enhanced client and pipeline insight and client portfolio tracking
  3. Time-saving shortcuts on how to automate steps and enhance user experience
  4. Insightful reports that other firms are using to guide lawyers into taking BD action today

Guiding Lateral Partners on the Path to Success


Director of Partner Integration & Business Development Coaching, McGuireWoods

Consultant, Fireman & Co.

Session Details

Do any of these statements ring true in your law firm?

  • Lateral partner integration is a fraction of many peoples’ jobs – we do the best we can but lack an overarching strategy.
  • When a partner joins my firm there is a flurry of activity in the first month, but sustained efforts are difficult. 
  • “Successful” partner integration hinges on the business professionals. The lawyers rarely engage.

Investment and collaboration are two overarching forces in lateral integration. Think of them as a sliding scale on your journey from orientation to integration. This session will examine how those forces intersect with four integration amplifiers: people, tools, processes, and technology.

Fishbowl: AI Applications and Ethics


Chief Marketing & Business Development Officer, Lowenstein, LLP;
President-Elect, LMA International Board of Directors

How to Reduce RFP Response Times by 90% With AI Tools


President, Co-Founder, iKaun

Session Details

ChatGPT and the potential power of generative AI in the open, public domain is exciting—even notwithstanding its pitfalls and known propensity for error. But what if we were able to harness the power of ChatGPT and apply it to firms’ data to solve real business challenges?

Join ikaun Chief of Product Strategy, Jason Noble for a thought-provoking session focused on the real outputs of truth-based, generative AI currently available and what that will look like for law firms with a specific focus om AI that works to radically reduces RFP response times by 90% by:

  • Down-selecting which RFPs firms should respond to based on the skillsets of its attorneys
  • Automatically answers qualifying questions RFPs
  • Generates tonally consistent, enriched responses in a matter of seconds
  • Provides multiple suggested RFP responses that target a variety of strategic approaches

3:45 - 5:00 PM — Closing Reception

Jay Linder

Senior Consultant
PP&C Consulting, LLC

2023 President
LMA Northeast Region

Jay Linder has over 25 years of legal industry experience, with a focus on transforming strategic business objectives into effective, sustainable communications.

After starting his career as an alumni relations and major gifts fundraiser for Columbia Law School, Jay has served in senior positions for three law firms, including Cleary Gottlieb, Skadden and Stroock. As a member of the PP&C Consulting team, he provides clients with balanced direction related to brand reputation, client engagement, content marketing, creative services, and internal and external communication strategies. When in-house, Jay has focused on attracting, developing, retaining and empowering talent, giving them the best possible hands-on experience to grow their careers while working together to advance their firm’s goals. 

Outside of work, Jay is a proud volunteer for several causes. He serves on the board of directors for Philoxenia, Inc., a New York nonprofit devoted to feeding and clothing the city’s homeless and those in need. Jay is the 2023 president of the Legal Marketing Association’s Northeast Region, which is the organization’s largest with over 1,000 members, dedicated to advancing the profile and reputation of professional services marketing. He is also a past board member for Fordham University’s Kiwanis International chapter, where he co-founded an initiative for fathers and male caregivers to children with autism.

Ari Melber

Anchor & Chief Legal Correspondent, MSNBC

Ari Melber is an Emmy Award-winning journalist, news anchor, writer and attorney. He anchors The Beat with Ari Melber on MSNBC, which draws the largest audience for any 6pm show in MSNBC’s history, and serves as the network’s Chief Legal Correspondent, reporting across all NBC platforms, including MSNBC, NBC News, The Today Show and NBC Nightly News. Melber received a 2016 Emmy Award for his reporting on the Supreme Court.

On The Beat, Melber reports on news, politics, law and culture, and interviews a deliberately wide range of guests. The show features in-depth interviews with people ranging from newsmakers, like Kamala Harris and Elizabeth Warren, to Trump administration figures Jay Sekulow, Stephen Bannon and Joe Arpaio, to prominent legal experts, such as Eric Holder and Ken Starr, to cultural voices like Alice Walker, Dave Chappelle, Annie Lennox and 50 Cent.

New York Times contributor Peter Wehner credits Melber as “an outstanding interviewer, among the best on television,” while The Detroit Free Press named The Beat to its list of the “best” new TV shows, noting a focus on “untangling” the facts rather than the “partisan posturing of so many” shows. The Hollywood Reporter notes The Beat quickly established itself as a “success” since launching in 2017, adding “there are few cable news hosts more perfectly suited” to covering the legal and political challenges of the Trump era.

As a writer, Melber reported on politics as a national correspondent for The Nation and wrote columns for Reuters and Politico. His articles and essays have also been published by the New York Times, The Washington Post, The Atlantic, The Baltimore Sun and The New York Daily News.

Melber previously practiced law in New York, and received a J.D. from Cornell Law School, where he was an editor of the Cornell Journal of Law and Public Policy

Deborah Farone

Farone Advisors, LLC

Deborah Farone has had the unique opportunity to play a role in developing the best practices in legal marketing and client service by working with the most respected and demanding professionals in the world. 

Her advisory practice focuses on helping law firms, individual practices and lawyers with their marketing and business development strategy, training and development and strategic planning. She is often asked to speak at law firm retreats and workshops in the US, Asia and Europe. Deborah also serves as a coach to a number of high-profile law firm partners and other executives.

Ms. Farone is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than 60 interviews with successful law firm leaders and marketers, general counsel, and innovators in the profession. The book is carried by bookstores of the country’s highest ranked law schools, including Harvard, Yale and Columbia. 

Over the past three decades, Ms. Farone has carved out a niche by distinguishing herself as the CMO of two prestigious law firms, Cravath Swaine & Moore and Debevoise & Plimpton. Prior to entering the legal profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson. 

Ms. Farone is also involved in the academic arena. She has recently spoken at the University of Pennsylvania’s Carey Law School, Cornell Law School and Fordham Law School. Earlier in her career, she served as an adjunct Assistant Professor at New York University. 

Ms. Farone has chaired the annual PLI program “All Stars in Business Development” along with Brad Karp, Chairman of Paul Weiss. She is an officer of the International Bar Association’s Law Firm Management Committee, past President of the Legal Marketing Association’s New York Chapter and past Chair of the Association of the Bar of the City of New York’s marketing communications committee. Ms. Farone is a charter member of the Luxury Marketing Council and serves as an advisor to the Chairman of the New York Public Library. 

Ms. Farone is a Fellow in the College of Law Practice Management. She is a recipient of LMA’s Hall of Fame award and LMANE’s Susan Benjamin Award, in recognition of making a distinguishable mark on the chapter and the profession. For many years, Ms. Farone served on the Board of Directors of The Girl Scouts Council of Greater New York.

Ms. Farone has a B.S. in Marketing and Mass Communications from Boston University’s College of Communications, graduating magna cum laude.

Dr. Heidi Gardner

Distinguished Fellow, Harvard Law School

Heidi K. Gardner, PhD, is the author of the best-selling books Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (2022) and Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos (2017, both Harvard Business Press). A Distinguished Fellow at Harvard Law School and previously a professor at Harvard Business School, she is currently the faculty chair and instructor of multiple executive education programs at both institutions. 

Named by Thinkers50 as a Next Generation Business Guru and shortlisted in 2023 for their prestigious global leadership award (finalists to be announced in November), Dr. Gardner is a sought-after advisor, keynote speaker, and facilitator for organizations across many industries globally. With her team at Gardner & Co., she works extensively with boards and executive teams to boost performance by embedding the practices of smarter, agile, cross-silo collaboration across groups, companies, and the broader ecosystem. Her work results in concrete, quantifiable performance improvements. Her team at Smart Collaboration International has developed a range of tech-based products to bring smarter collaboration to life with cost-effective, scalable solutions.

Altogether, Dr. Gardner has authored (or co-authored) more than 100 books, chapters, case studies, and articles. Her research received the Academy of Management’s prize for Outstanding Practical Implications for Management, and has been selected five times for Harvard Business Review’s “best of” collections. Her work has been featured in major media outlets around the globe including CNN, Time, CNBC, CBS News, Fortune, The Economist, MSN, Fast Company, and more.

Dr. Gardner has lived and worked on four continents, including as a Fulbright Fellow, and for McKinsey & Co. and Procter & Gamble.  She earned her BA in Japanese from the University of Pennsylvania (Phi Beta Kappa, summa cum laude), a master’s degree from the London School of Economics, and a second master’s and PhD from London Business School.

Jason Kennedy

Operational Excellence Consultant, Calibrate

Jason Kennedy is a marketing operations consultant with a unique combination of in-house, consulting, and corporate B2B marketing expertise. A career marketer, Jason has worked in multiple industries, gradually making the transition from traditional Marketing Communications to Marketing Operations and Analytics. Jason has an MBA and Master’s in Marketing Analytics from the University of Alabama. He is based in Nashville.

Kelsey Eidbo

Vice-President, Infinite Global

Kelsey Eidbo advises professional services firms on strategic media initiatives that support their business development goals. As one of Infinite Global’s crisis communications professionals, Kelsey helps firms create proactive crisis communications plans to mitigate reputational risk and advises on communications strategies in response to crisis situations. 

Based in our San Francisco office, Kelsey leads several account teams across a number of professional services sectors including finance, consulting, legal, cybersecurity and investigations. She secures coverage for clients in key industry trade publications, as well as leading financial and business media including The Wall Street Journal, CNBC, The Financial Times, The New York Times and more. 

Kelsey also leads the intake and development process for Infinite Global’s crisis communications playbooks. She works with clients to develop the policies, processes and communications necessary for immediate response to a range of potential business interruption scenarios, from data breaches to leadership transitions to litigation, among many others. With Kelsey’s help, companies have a clear understanding of how to communicate with stakeholders in the event of a crisis. 

Kelsey received her bachelor’s degree in journalism with a focus on news editorial from California State University, Chico.

Clay Steward

Vice President, Infinite Global

Drawing on nearly two decades’ experience in law, public relations and nonprofit management, Clay Steward is a strategic advisor to law firms, financial services companies and other complex organizations. He helps advance his clients’ core business objectives by building and executing targeted, high-impact communications plans that position them as experts and influencers in their respective industries. 

A media-savvy storyteller, Clay partners with his clients to hone their messaging, communicate their value and elevate their public profile. His knowledge of the law across a broad spectrum of practice areas enables Clay to anticipate industry trends and secure valuable media opportunities for his clients. 

Clay practiced law in Los Angeles for several years before launching his PR and marketing career advising nonprofit organizations, including St. Joseph Center and Inner-City Arts. He then served as an in-house communications manager and writer for a midsize national law firm and held a senior role at a professional services-focused PR agency. Clay earned a BA in Political Science and English from the University of California, Berkeley and received his JD from the University of California, Hastings College of the Law.

Trish Lilley

Chief Marketing & Business Development Officer, Thompson Coburn LLP

Victoria Hudgins

Reporter, Global Data Review

Victoria Hudgins is a reporter at Global Data Review where she covers U.S. data privacy and cybersecurity litigation, regulations and trends. Prior to working at Global Data Review, Philadelphia-based Hudgins covered technology’s impact on the practice and business of law at ALM.

Joe Patrice

Senior Editor at Above the Law and Managing Director at RPN Executive Search LLP

Joe Patrice joined Above the Law in 2013. Joe received a degree in Economics and Political Science from the University of Oregon and a J.D. from the NYU School of Law. From 2001, he worked as a litigator for both Cleary, Gottlieb, Steen & Hamilton and Lankler Siffert & Wohl, representing a variety of individuals, institutions, and foreign sovereigns in criminal and civil matters. Joe left legal practice in 2012 to pursue writing, contributing to numerous publications, including ATL, before joining the full-time staff.

Patrick Smith

Senior Writer, The American Lawyer

Patrick Smith is the senior staff writer for The American Lawyer. He joined ALM from GOLF Magazine in 2019, previously covering business, sports and crime at NY1, The New York Daily News, NBCSports and The Bridge BK. He won an Emmy for his coverage of the 2016 Summer Olympics in Rio. 

He is a University of Illinois graduate with advanced degrees in international relations (Johns Hopkins University) and journalism (Columbia University). Prior to his time in media, Patrick worked in both tech and the arts. He resides in Brooklyn with his family.

Andrew Laver

Chief Marketing & Business Development Officer, Porzio Bromberg & Newman, P.C.

Andrew Laver is the Chief Marketing & Business Development Officer at Porzio, Bromberg & Newman, P.C., and is responsible for Porzio’s firmwide marketing and business development initiatives. In this role, he relies on his strong background in and knowledge of marketing, business development, client service and sales, branding, product and project management, coaching, and communication. He has more than 25 years of experience in the legal industry and has served in management roles at AmLaw100 and AmLaw200 firms, establishing a proven track record of identifying, evaluating, and directing new business initiatives that support firm practices and targeted industry business plans.

Active in the Legal Marketing Association (LMA) since 2009, Andrew was the President of the Metropolitan Philadelphia Chapter in 2014 and joined the LMA’s Governance Committee in 2015 where he served as Co-Chair from 2017-2018. He served as Co-Chair of the 2nd Annual Philadelphia Education Conference in 2016, served as a member of the 2017 LMA Annual Conference Advisory Committee in Las Vegas, NV and served as the Co-Chair of the 2019 LMA Annual Conference in Atlanta, GA. Andrew served as a Member-At-Large to the LMA Board of Directors from 2019-2021, served as Treasurer Elect to the LMA Board in 2022 and is currently serving as Treasurer to the LMA Board in 2023. He is also an active speaker on a variety of business development and professional development topics.

Jill Huse

Partner, Society 54

Chris Newman

Senior Director of Practice & Industry Business Development and Client Solutions, McDermott Will & Emery LLP

With a dynamic background leading complex client development and marketing initiatives for AmLaw 40 global law firms, including Cravath, Ropes & Gray, Cooley and McDermott, Chris Newman brings 16+ years of experience transforming firms’ brands and generating millions of dollars in revenue through industry leading growth initiatives. Chris is currently the Senior Director of Practice & Industry Business Development and Client Solutions at McDermott and operates as the second most senior leader in the firm’s MBD department that has been shortlisted for awards from The American Lawyer and Financial Times, as well as receiving the LSSO “Law Firm of the Year” award in 2023 for best business development department. Chris brings a significant amount of experience managing cross-office teams, building operational infrastructures, overseeing million-dollar budgets and delivering lucrative results in fast-paced work environments.  

Tim Ryan

Managing Director, Growth Enablement, Williams Lea

Julie Chodos

Chief Marketing Officer, Axinn Partners

Julie Chodos is the Chief Marketing and Business Development Officer at Axinn. In this role, she works closely with firm management and attorneys to increase market prominence by engaging in client strategy to facilitate relationship building, revenue growth, and continuously advance brand positioning.

Julie began her career as a litigator and for over 20 years has led marketing and business development teams in various industries, including tech, global accounting and consulting, and legal. She earned a JD from Elisabeth Haub School of Law at Pace University and holds an undergraduate degree in English from Lehigh University.

Dave Harvey

Principal, Harvey Global Consulting

As the founder of Harvey Global Consulting, Dave Harvey draws on more than 20 years of legal marketing experience with some of the world’s most innovative and prestigious law firms. His award-winning work taps into a passion for helping firms and individuals plan and execute on their marketing and business development priorities. 

A recognized thought leader in legal marketing, Dave has been at the forefront of how law firms develop and execute on strategies to position themselves in the marketplace, grow their business through client development and client service initiatives, and develop products and services that allow them to differentiate themselves. Dave developed one of the first client feedback and key client program for an AmLaw 20 firm, considered world-class and a model for other firms. He launched the first law firm iPhone app and has successfully developed new products and services, like IPO Ready, an assessment tool for companies on the way to going public. 

Dave has recently focused on how firms move from a practice-focused to a sector-focused effort. He has written on the challenges and opportunities for firms organizing by sector, including several articles and Harvard case studies with Dr. Heidi K. Gardner, Harvard Law School Distinguished Fellow, an internationally renowned expert and author on collaboration. Dave is certified to administer and advise on the Gardner & Co. Smart Collaboration Accelerator psychometric instrument. 

Dave believes in strategic planning and vision — and is passionate about where the rubber meets the road — execution. This shows up in his coaching of leading lawyers, as well as his advice on launching major programs within a firm. Keeping up with the constantly evolving industry requires benchmarking and bringing best practices to his engagements. Dave recently co-founded a Chief Marketing Officer roundtable that meets regularly to share best practices and discuss cutting-edge marketing, business development, and client service topics .The Mid-Atlantic Legal Marketing Association named him “Member of the Year” in 2021.

Erin Normile-Elzinga

Director, Sectors & Clients, Foley & Lardner

Erin Normile-Elzinga is the Director of Sectors and Clients at Foley & Lardner LLP where she is responsible for leading the firm’s go-to market sector strategy and key client program. With 15+ years of professional services marketing experience, Erin is adept at connecting dots across business functions and sectors to institutionalize clients, build global brands, and generate revenue. Prior to joining Foley, she led global marketing and business development teams for several industries and practices at a Top 10 global law firm.

Ben Chiriboga

Chief Growth Officer, Nexl

Kevin Iredell

Chief Marketing & Business Development Officer, Lowenstein, LLP

President-Elect, LMA International Board of Directors

Kevin Iredell is the Chief Marketing and Business Development Officer at Lowenstein Sandler.  Hebrings to the CMO role a strong background in and hands-on knowledge of marketing, communications, branding, business development, operations, and public relations–all with a specific focus on demonstrating ROI. At Lowenstein, he drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.

Kevin’s broad perspective is derived from his experience in leadership roles inside and outside of the legal industry. He has led marketing and business development at two other Am Law 200 firms; he also developed and led the marketing research and measurement group of Greentarget, a national public relations firm. Earlier, Kevin served as Vice President of Legal Intelligence & Marketing at ALM Media, where he was responsible for marketing, social media, communications, and market intelligence programs across all of ALM’s publications and web sites, including The American Lawyer and 

Kevin is an active speaker on marketing and business-of-law topics, and is also currently the President-Elect on the International Board of Directors of the Legal Marketing Association, where he has served as an Executive Board Member for the past several years. Most recently, Kevin has been elected to the College of Law Practice Management’s Class of 2023 Fellows-Elect. He holds a B.A. in economics from Villanova University.

Sumathi Pundit

Founder and CEO, Kaitongo

David Ackert

Founder & CEO, Ackert

David is President at Ackert and its subsidiaries. He is a highly regarded business development thought leader. Over the past two decades, David has pioneered revenue acceleration programs for hundreds of professional services firms around the globe.

He is the founder of several technology platforms including the PipelinePlus software suite. His programs are winners of “Your Honor Awards” in both the U.S. and Canada and have been featured in NLJ’s “Technologies on the Rise.” David regularly keynotes at partner retreats and speaks at industry conferences. He also serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law.

David’s work has been published and quoted in several business books and media, including the Los Angeles Times, the National Review, the Daily Journal, the Wall Street Journal, Above the Law, Attorney at Work, The Recorder, and the Los Angeles Business Journal. His Market Leaders Podcast has won several JD Supra Reader’s Choice Awards.

David volunteers as a Big Brother with the Big Brothers and Sisters program in Los Angeles. He is also the co-founder of Voices in Harmony, a mentoring organization that has worked with at-risk youth around the globe. He co-produced and appeared in the documentary film, “After Kony: Staging Hope,” chronicling mentoring programs he helped to design and facilitate for former child soldiers in Northern Uganda. The film was used as part of an awareness-raising campaign that raised millions of dollars for health and education in underserved Ugandan communities. David’s charitable work earned the “Difference Maker” award from one of his alma maters, Ithaca College.

David holds a Master’s in Psychology from the University of Santa Monica and is a Fellow at the College of Law Practice Management.

Sarah Ryan

Director of Marketing & Business Development, Stark & Stark

Robyn Addis

Chief Operating Officer & Chief Marketing & Business Development Officer, LISI

In 2019, Robyn Addis started looking for a new challenge.For 12 years she had worked in legal marketing at two of the largest firms in Philly: she had led a marketing team; she had created and implemented firm-wide marketing expense and ROI tracking systems; she had designed and executed hundreds of marketing and business development events.

Over those years, Robyn found that she loved legal marketing, and had a talent for it. She found the challenges, expectations, and demanding environment of law firms fit perfectly with her work ethic and passion. Still, she wanted more. In 2019, she began considering a role with an agency, suspecting she could make a bigger impact from outside the four walls of a single firm. She wanted to take the skills she had learned in Big Law and adapt them for small to midsize firms.

Robyn found the perfect match for her skills and desired career move, and joined LISI as Chief Operating Officer/Chief Marketing and Business Development Officer. With an ambitious mission to grow the agency 5x by 2025, Robyn developed a strategic plan outlining five new lines of business, a reimagined revenue/pricing model, and the infrastructure required. The result in 2020 was a record-breaking 57% growth in her first year. And she’s only just begun.

Robyn is a leader who believes a cohesive, high-performing team is better than the sum of its parts. She models empathy, and seeks diverse perspectives with the knowledge that because of the contributions of the team, our work product and our operation are better.

In addition to her role at LISI, Robyn coaches women to achieve career fulfillment, she serves as Director-at-Large for the Legal Marketing Association Northeast Region Board, and she runs a household of three children, a first-responder husband, a one-eyed rescue cat, and a bratty cockapoo

Dawn Sheiker

Director of Client Relations, Morris James LLP

Yasmin Zand

Client Success Consultant, Passle

Carolyn Sandano

Principal, The Legal Marketing Coach

Carolyn Sandano is a business development and marketing professional and certified master coach for professional service practitioners and firms. She was the first client development professional for four of AmLaw’s Top 100 and is proud to have participated in the international growth and expansion of legal marketing as a profession. Carolyn has worked across virtually all areas of practice in internationally and domestically focused firms, and managed teams of up to sixty professionals handling client teaming and feedback programs; pursuits of new business; large-scale and one on one coaching programs; and strategic client development processes.  

Today, she is the principal and founder of The Law Marketing Coach and Carolyn Sandano Coaching Services, LLC, and provides hands-on, business development support, inclusive of onsite and longer-term fractional assignments, to firms of all sizes on the East Coast. As a certified coach, Carolyn also develops tailored programs for lawyers, in groups or individually, as they seek new ways to acquire and competitively maintain significant client relationships. She also supports lawyers and business development professionals on career direction, strategy, success, and satisfaction in changing markets.

Carolyn is privileged to have participated in LMA as Past – President New York Metro, and three-time member of its Board of Directors; Secretary of the 2020-21 Northeast Regional Board; Co – Chairperson of the 2022 Northeast Regional Conference; and recipient of the Susan Benjamin Legacy Award. Carolyn was also recognized as the Sales and Service Executive of the Year by the Legal Service and Sales Organization (“LSSO”).

Carolyn maintains dual citizenship in the United States and Italy, and currently resides with her family in Westchester County, New York.

Jaron Rubenstein

Founder, President, Rubenstein Tech

Founder, Creator, RubyApps

Jaron is the creator of RubyLaw, a legal-sector focused Content Lifecycle Management (CLM) platform that helps marketers manage, share, publish, and distribute mission-critical business content. In his role, he sets the strategic vision for the product, while serving as chief executive of RubensteinTech, an enterprise software company specializing in implementations and enhancements of RubyLaw, as well as RubyLaw Express, a CLM geared toward smaller, growth-minded law firms. Trained as an engineer, Jaron has a technical background but is also a highly effective communicator and an accomplished author, having contributed to several books on software and systems administration and writing for publications like HOW magazine, MarketingTech, and Law Technology Today.

Stefanie Marrone

Fractional/Outsourced Marketing Director, Chief Strategy Officer & Social Media Strategist, Stefanie Marrone Consulting/The Social Media Butterfly

Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, professional associations and individuals with brand building and revenue generating strategies and tactics in marketing, business development, social media and communications. She also serves as outsourced chief marketing officer/marketing department for law firms.

Stefanie provides the full range of law firm marketing and business development support, and has a particular focus on advising firms and their employees on how to effectively utilize social media platforms for relationship building, revenue generation and branding. She creates development and social media training programs and helps professionals of all levels build their brands and businesses.

Over her 20+-year legal marketing career, Stefanie has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. They include Sullivan & Cromwell, Paul, Weiss, Tarter Krinsky & Drogin, Proskauer, McKee Nelson, Mayer Brown and Morrison & Foerster.

Stefanie is a frequent published author (Law360, the New York Law Journal, the Mid-Market Report,, JD Supra) and her blog the Social Media Butterfly. She also is an active public speaker (the New York City Bar, the Legal Marketing Association, Ark Group, Association of Legal Administrators, Perrin Conferences, Fordham University School of Law, Columbia University and American University Washington College of Law).

Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.

Paula Edgar

CEO, PGE Consulting

Paula T. Edgar, Esq. is CEO of PGE Consulting Group LLC, an organizational strategy firm that provides training and education solutions at the intersection of professional development and diversity, equity, and inclusion. 

Paula is a highly sought-after keynote speaker and facilitator, conducting live and virtual presentations for clients across industries.  Paula develops customized programming to maximize the experience for attendees, ensuring they leave informed and inspired to have a lasting impact both individually and within their organizations. Paula’s areas of diversity expertise include unconscious bias, inclusive leadership, and allyship. Her professional development skill set includes personal branding, relationship building, mentor/sponsor best practices, and business development.  Paula encourages all participants to Engage Your Hustle™- her business tagline, mantra, and method to elevate their professional endeavors. 

Paula is also a committed civic leader. She is active in numerous organizations and social justice initiatives, including her role as a New York City Bar Board Member, a past President of the Metropolitan Black Bar Association (MBBA), and as a founding Board Member of The Black BigLaw Pipeline, Inc. 

Additionally, Paula is a 2015 Council of Urban Professionals (CUP) Fellow, a Trustee of the Ellis L. Phillips Foundation, and a member of the Executive Committee of the Deerfield Academy Alumni Association. 

As an attorney, Paula practiced employment and workplace discrimination law for the New York City Commission on Human Rights and her professional experiences include several leadership roles focused on talent development and inclusion.

Paula has written for and been featured in a wide array of publications including the New York Times, Bloomberg Law, Essence Magazine, Shondaland, and Business Insider.

Paula received the Ruth Whitehead Whaley Service Award from the Association of Black Women Attorneys (ABWA). She has also been recognized by the Network Journal Magazine as a “40 Under Forty” Achievement Awardee, a Ms. JD “Woman of Inspiration”, and as a “Rising Star” by A Better Chance.  

Paula received her B.A. in Anthropology from California State University, Fullerton, and her J.D. from the City University of New York School of Law.  Stay up to date with Paula at, LinkedIn, and on Twitter (@PaulaEdgar).

Lise Anne Schwartz

Director, Strategy & Content, Right Hat

Lise Anne Schwartz is the Director of Strategy and Content at Right Hat. In over 15 years in the legal marketing industry, she has created memorable brands and marketing collateral for more than 100 law and other professional services firms. Lise Anne regularly interviews lawyers, clients, laterals and students about law firm communications in order to bring the voices of key audiences into Right Hat’s work. She has written numerous blog posts and articles on legal marketing and is the lead author of Right Hat’s biannual Top of Mind Survey of legal buyers. In addition to legal marketing, Lise Anne has worked as a practicing lawyer, a journalist and a pastry chef.

Madina Aylen

Experience Director, CX Pilots

Madina is the Head of Legal Experience at CX Pilots , a leading CX consultancy for professional services firms.  As part of her role, Madina helps law firms with people-centric change initiatives to improve client retention, loyalty and drive revenue growth. Throughout the progression of 20+ career across sectors and geographies, Madina worked as a international business consultant specializing in new market entry and a Business Development and Clients Relations Director for a Top 200 Global law firm. In her previous law firm role, she worked with the firm’s leadership to expand the firm’s global footprint and set up new practice areas.  She was also a part of the firm’s global CX team spearheading the client experience program, and spent 15 years in client-facing roles with some of the firm’s key clients.

Madina’s passion for innovation and excellence has earned her a reputation as a trusted advisor and leader in the CX world. She has been recognized as an industry influencer by her peers, and her commitment to achieving success for her clients is unwavering.

Madina holds an Executive MBA degree from Said Business School, University of Oxford and a Master’s in International Relations and Strategic Studies from L’école des Hautes Études Internationales de Paris. She worked and lived in Canada, UK, Europe and the Middle East and is fluent in four languages. An avid arts supporter and yoga enthusiast, Madina is often seen in her free time either browsing art exhibitions or mastering handstand variations.

Elise Holtzman, JD, PCC

President and Founder, The Lawyer’s Edge

Elise Holtzman is a former practicing lawyer, executive coach and consultant, and the CEO of The Lawyer’s EdgeÒ, where for the past 14 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders.

She is the creator of the Lawyers Making RainÔ program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks frequently for law firms and bar associations and is the host of The Lawyer’s Edge podcast. She also writes articles for publications such as and Law360.

Elise earned a BA in Psychology from the University of Pennsylvania and her JD from Columbia Law School where she was a senior editor of the Columbia Law Review and is now a Vice President of the Columbia Law School Association. Prior to founding The Lawyer’s Edge, Elise practiced law in New York City with Fried Frank and Morgan Lewis. She is passionate about helping lawyers grow and thrive, both personally and professionally.

Allison Nussbaum

Vice President, Client Value, Pitchly

Allison’s career has been spent at the intersection of law, technology, and client growth. She has spent over 25 years in the legal industry and has held leadership roles in sales, law firm business development, and client success. She has been an innovator in client success at three different legal technology companies, having built successful teams at each one. Her professional passion is to promote client-centricity and to help her clients succeed — not just with the solutions her company may have sold them — but across the board.

In her real life, she is a traveler, a wine lover, a gardener, a mom to two Labrador Retrievers and one human daughter, and a bit of a political junkie.

Steve Bell

Principal, LawVision LLC

Steve helps law firm leaders create and operate sales functions, drawing on his experience as one of the legal profession’s first Director of Sales and as an innovator helping to build sales teams at Price Waterhouse and Grant Thornton, where he was an equity partner. He is a fierce advocate for law firm business professionals developing relationships with the buyers of legal services and being members of client service teams. As a former vice-chair of the Lex Mundi Marketing & Business Development Committee, he helped Lex Mundi launch its global business development function. Today, he is a Principal in LawVision’s CLIENT Growth and Business Development practice. He is co-author of “SAM-Legal: Turning Key Clients into Strategic Accounts” and a thought-leader and author on the subjects of law-firm sales and on the emergence of client-facing business professionals in the legal vertical.

Bela Grover

Chief Client Relationship Officer, Goodwin

Bela recently joined Goodwin as Chief Client Relationship Officer, where she leads a high-caliber team of global client development professionals who work with the attorneys and global operations professionals to bring the very best sector and cross-sector insights, expertise, and innovative solutions together through a client lens.

Prior to joining Goodwin, she spent 25 years at Deloitte working alongside her clients to solve their most complex business challenges, including go-to-market transformations, operational excellence, and large-scale technology and process change.

She has an MBA in Marketing from Indian Institute of Management (Bangalore, India) and a Masters in Computer Applications from Savitribai Phule University (Pune, India).

Lee Peretz

Director of Marketing & Business Development, Farrell Fritz, P.C.

Lee Peretz is the Director of Marketing and Business Development at Farrell Fritz, P.C., a full-service law firm with five offices across New York, and serves as Membership Chair on the LMA-NY Local Steering Committee. With nearly two decades of professional services marketing and business development experience, Lee has worked tirelessly alongside lawyers and other professionals empowering them to communicate more effectively and meaningfully with clients. Lee has focused on developing efficient and effective organizational strategy and high performing teams. Often referred to as a dot-connector and passionate “Go-Giver,” Lee focuses on helping others. He is an active member in LMA, as well as a board member of Berkshire Hills Eisenberg Camp (a sleepaway camp in the Berkshires) and a member of the Long Island Advisory Board for Junior Achievement of New York. Lee was a member of the Long Island Business News 40 Under 40 – Class of 2021. 

Nicole Petrie

Chief Marketing & Business Development Officer, Schulte Roth & Zabel LLP 

Stuart Teicher

Teicher Professional Growth, LLC

Cynthia Migliaccio

Sr. Business Development Manager, Sidley Austin LLP

Cynthia Migliaccio is the senior business development and marketing manager at Sidley Austin LLP. An MBA with more than 15 years of experience in professional services marketing, Cindy oversees the New York regional marketing team and provides strategic support and guidance to office and firm leadership. Cindy also focusses on firmwide initiatives, including global marketing campaigns, signature programming and events, and brand positioning.

Allie Clement

Business Development Manager, Sidley Austin LLP

Allie Clement is a business development and marketing manager at Sidley Austin LLP. Allie focuses on marketing strategy ideation and implementation across various sectors for multiple industries and practices. During her tenure at Sidley, she has worked on several firmwide practice initiatives, established recurrent events for Sidley’s Diversity, Equity and Inclusion committee, and worked with firm management to refine and advance business development efforts such as the New York ticketing program and overall event programming, ranging from CLE webinars to networking spa days to multi-day conferences. In addition, Allie helps edit and oversee external communications including website collateral, client alerts, and biographies.

Duane Eddy

Customer Success Manager, LexisNexis

Duane Eddy has worked in the CRM market for over 20 years.  For the first 15 years, he was focused on providing technical consulting services with LexisNexis InterAction while performing many tasks such as installations, upgrades, report development, customizations, etc.  He is a problem solver using his years of experience and technical knowledge to find creative CRM solutions. Duane holds a Bachelor of Science degree in Computer Information Technology and a Master’s of Science degree in Information System from DePaul University. He is also a certified Lean Six Sigma Yellow Belt.  As a Client Advisor, he is a CRM ambassador, working to make sure all customers are successful with their CRM implementations. His focus is to help clients with their CRM strategies, initiatives, and more recently, analytics and reporting, to get the most out of their solutions.

Aja Hendrix

Marketing Technology Manager, Pillsbury Winthrop Shaw Pittman LLP

As the Marketing Technology Manager at Pillsbury Winthrop Shaw Pittman LLP, Aja Hendrix supports and manages the Marketing and Business Development Technology platforms. She began her Legal Marketing career in 2007 as a Business Development Assistant at Waller Lansden Dortch & Davis LLP (now Holland & Knight). A long-serving member of the Legal Marketing Association, she previously held a leadership role as the Nashville City Group Chair in 2014. Aja has a Master of Professionals Studies in Law Firm Management from The George Washington University and a B.A. in Mass Communications and Marketing from Western Kentucky University. She is a native of Nashville, TN.

Douglas Ladendorf

Marketing Database & CRM Manager, Mayer Brown

With two decades of experience in legal marketing technology, Doug Ladendorf is responsible for strategy and oversight of technology initiatives supporting global Business Development & Marketing objectives at Mayer Brown. These include development and user adoption of InterAction CRM, e-marketing systems, blogging, data integration and analysis, and other technology platforms.

Erin Ryan

Director of Partner Integration & Business Development Coaching, McGuireWoods

Over her 18-year career, Erin has been fortunate to provide business development and marketing services to three AmLaw 100 firms, with the last 13 years at McGuireWoods. Her role has encompassed many facets, including business development, coaching, client relations, and team management. In 2022, she became the firm’s first-ever director of partner integration and business development coaching. In that role, she has worked with key stakeholders and firm leadership to develop a robust integration program built from passion, vision, and strategy. The hard-wired framework of the program leverages technology, tools, processes and KPIs to ensure reliability and sustainability. The true substance of the program leverages human capital: 1-on-1 coaching, communication across teams and titles, and empowering people to positively impact each partners’ integration experience.

Erin frequently writes and speaks on business development, management, and professional growth. She has a passion for team management and organizational culture. She served as co-chair of the 2022 LMA Southeast Regional Conference themed “Culture 2022: Success from the Inside Out.” She also serves on the Junior Advisory Council for The Chiral Project, an organization working to help create sustainable and equitable leadership paths for women, and to bring balance to the boardroom, C-suite, and beyond.

Erin received her J.D. from the University of Wisconsin, where she also received her B.A. in journalism and public relations.  In addition to being a proud wife, she loves experiencing life’s small wonders through the eyes of her two amazing children.

Rachel Cohee

Consultant, Fireman & Co.

Rachel is a consultant at Fireman & Company where she helps firms with the development of their experience management strategy, enabling firms to support key business use cases and processes,  along with the implementation of these solutions. She also advises law firms on their data strategy, evaluating current processes and capture while focusing on the development of a roadmap to align with their strategic priorities. She was formerly with an Am Law 100 law firm where she developed the marketing research and competitive intelligence function, led the implementation of the firm’s experience management platform, and focused on marketing operations. She was also a member of the Practice Innovation Office, a team of staff and attorneys that would evaluate, recommend, approve, and pilot novel approaches to serve clients and improve legal practices. Prior to her joining the legal industry, she was with two Fortune 500 companies where she focused on business intelligence and analytics.

Jason Noble

President, Co-Founder, iKaun

Jason Noble is co-founder Chief of Product Strategy at ikaun, a world class experience management platform, powered by AI.  Elegant, powerful and quick to deploy, ikaun helps law firms win more business than ever thought imaginable. 

Jason has served as a trusted advisor to blue chip enterprises on the topic of AI including Microsoft, the World Bank, Orrick, Kirkland & Ellis, Reed Smith, KPMG, and the US Navy, and is a frequent and highly regarded speaker on the topic of AI, maximizing information for law firms, and how to utilize emerging technologies to drive business success, efficiency, and profitability. 

At ikaun, Jason drives the daily innovation pipeline that fuels client solutions and successes.  Most recently, ikaun released ika:  ikaun’s revolutionary, truth-based generative AI that, among other things, radically reduces RFP response time by 90%.  Deployed in firms’ proprietary experience data, Ika is able to help firms discover novel truths that deliver competitive advantage and invaluable outcomes at unmatchable, astonishing rates, completely transforming the labor of RFP responses and radically reducing time spent by 90%.