Conference Planning Committee

Amanda Sexton

Conference Chair

Founder
FocusWorks Marketing

John Bologna

Conference Chair

Communications Manager
McGuireWoods

Cora Castellano

Conference Chair

Business Development Manager, Gibson, Dunn & Crutcher LLP

Lynn Tellefsen

Conference Chair

Revenue Consultant, Nexl


Jay Linder

Global Director of Communnications
Cadwalader, Wickersham & Taft LLP

2023 President
LMA Northeast Region

Michelle Murray

Michelle Murray

Strategic Management Consultant
The Murray Group

Robyn Addis

Chief Operating Officer
Legal Internet Solutions Incorporated

Taryn Ercolono

Senior Business Development Manager
Troutman Pepper

Jessica Grayson

Director of Practice Management & Lateral Growth
Stradley Ronon Stevens & Young, LLP

Phil Flora

Vice-President, Sales & Marketing
Leopard Solutions

Amanda Sexton

Founder
FocusWorks  Marketing

Amanda is the founder of FocusWorks Marketing, using the power of digital marketing to grow brands and businesses through content that converts. For the past 14 years, she has shaped brand development, created award-winning content, driven social media strategy, and built communities for everything from small businesses to global brands.

Selected one of the 40 Under 40 Marketing Professionals and named to the Enteprising Women in Commerce, she combines research and creativity to drive campaigns to their maximum potential. Beyond FocusWorks, Amanda holds leadership positions on regional legal committees and associations, including President of the New Jersey Legal Industry Providers.

Amanda has also spoken across the country at events and industry conferences, including ABA TechShow and the LMA National Conference.

John Bologna

Communications Manager
McGuireWoods

John Bologna is a Communications Manager with McGuireWoods where he focuses on internal communications, award nominations, survey responses and support for D&I and pro bono initiatives, all in service of the firm’s strategic plan. He has held Business Development, Communications and hybrid positions with several AmLaw 100 firms, including: BakerHostetler, where he helped develop that firm’s signature Data Security Incident Response Report (now in its eighth year) and the related marketing campaign; Shearman & Sterling, where he organized a full-day symposium on funds regulation, which attracted a full house of clients, regulators and industry leaders; and Proskauer, where he oversaw pitches and proposals and wrote the popular in-house newsletter Friday Focus, which earned a mention in Chambers Associate. John holds a J.D. from Georgetown University Law Center and a A.B. in English, cum laude, from Boston College. He practiced law in Connecticut and New York for more than ten years, winning an appeal, jury and bench trials and closing hundreds of mortgages and real estate closings. He also spent several years as a legal editor for LexisNexis before taking his first legal marketing job at Cadwalader, Wickersham & Taft.  

A dedicated LMA volunteer, he served on the LMANY Communications Committee, the LMANY Programming Committee (including two years as co-chair), the LMANE Regional Board (including as programming liaison) and the LMANE-NY Local Steering Committee, once again overseeing programming. 

Cora Castellano

Business Development Manager, Gibson, Dunn & Crutcher LLP

Cora Castellano is a business development professional with experience working in various AmLaw 200 firms, crossing different practices and industries. In her current role, she acts a Business Development Manager for Gibson, Dunn & Crutcher, focusing on the firm’s Mergers and Acquisitions practice. Cora works with the firm’s attorneys and clients to build deep relationships and further the firm’s goals.

Cora has been an active member of the LMA since the beginning of her legal marketing career and is proud to support the organization.

Lynn Tellefsen-Stehle

Lynn Tellefsen-Stehle

Revenue Consultant, Nexl

Lynn Tellefsen-Stehle is a Revenue Consultant at Nexl where she focuses on enabling revenue operations and growth initiatives for law firms. Prior to joining Nexl in 2023, Lynn co-founded a marketing consulting business that helped firm leaders to develop and grow performance-based marketing and business development operations. As a former CMO, Lynn distinguished herself by developing the first professional marketing operation for Cahill Gordon & Reindel, and growing the function for more than a decade, helping the firm to achieve its desired market positions. She also served as Business Development Manager for the Northeast for Dentons, and as CMO at Wilentz Goldman & Spitzer, where she managed marketing functions for both defense and plaintiff sides of the law practice.

In the first half of her career, Lynn managed the sales, service and marketing operations that led to the initial profitability of a line of trademark products and services for CCH Wolters Kluwer. Later, she led the efforts to successfully launch and commercialize a pioneering line of Internet delivered patent and IP-data systems for Information Holdings (now Thomson Reuters) and later co-founded a patent information start up that invented a data compression algorithm.

Lynn attended the University of London, King’s College, and received her B.A., with honors, from the University of Hartford.  A dedicated LMA volunteer, she served on the LMANY Sponsorship Committee, the LMANY Programming Committee (including one year as co-chair), and as Treasurer of the LMANE Regional Board. In November 2022, Lynn was presented with the LMA’s Susan J. Benjamin Distinguished Member Award, a lifetime award given to a long-standing member who has left a distinguishable mark on the chapter and the profession.

Jay Linder

Global Director of Communications
Cadwalader, Wickersham & Taft LLP

2023 President
LMA Northeast Region

Jay Linder has over 25 years of legal industry experience, with a focus on transforming strategic business objectives into effective, sustainable communications.

After starting his career as an alumni relations and major gifts fundraiser for Columbia Law School, Jay has served in senior positions at four leading law firms, including Cadwalader, Cleary Gottlieb, Skadden and Stroock. As the global head of communications for Cadwalader, Jay provides balanced direction related to brand reputation, client engagement, content marketing, creative services, and internal and external communication strategies. Throughout his career, Jay has focused on attracting, developing, retaining and empowering talent, giving them the best possible hands-on experience to grow their careers while working together to advance their firm’s goals. 

Outside of work, Jay is a proud volunteer for several causes. He is the 2023 president of the Legal Marketing Association’s Northeast Region, which is the organization’s largest with over 1,000 members, dedicated to advancing the profile and reputation of professional services marketing. Jay serves on the board of directors for Philoxenia, Inc., a New York nonprofit devoted to feeding and clothing the city’s homeless and those in need. He is also a past board member for Fordham University’s Kiwanis International chapter, where he co-founded an initiative for fathers and male caregivers to children with autism.

Michelle Murray

Michelle Murray

Strategic Management Consultant
The Murray Group

Michelle Murray spent 14 years on a trading desk at global banks before changing paths to become a leader of law firm marketing, business development and communications.  She works closely with law firm’s executive leadership, management and practice groups to develop and execute strategic business and client-focused initiatives that advance the firm’s objectives.
 
Michelle is a Strategic Management Consultant with The Murray Group where she works with professional service firms to design successful key client programs, develop and implement strategic individual, industry and practice-based business development plans.  She regularly coaches lawyers on how to differentiate themselves with their clients, which tools to use, and how best to use them.
 
In her legal marketing roles as a CMO, Global Business Development Director and Strategic Projects Director, Michelle has directed all aspects of the law firm’s branding and marketing strategy, alumni relations, communications, public relations, client relationship management, business development, digital marketing and social media. 
 
Michelle is the 2023 Past-President of the LMA Northeast Region. She has served as the Northeast Region 2022 President, 2020 Regional Treasurer and as the 2019 Chair of the LMA New York Local Steering Committee. She is a certified White Belt in Legal Lean Sigma and Project Management. 

Robyn Addis

Chief Operating Officer & Chief Marketing & Business Development Officer, LISI

In 2019, Robyn Addis started looking for a new challenge.For 12 years she had worked in legal marketing at two of the largest firms in Philly: she had led a marketing team; she had created and implemented firm-wide marketing expense and ROI tracking systems; she had designed and executed hundreds of marketing and business development events.

Over those years, Robyn found that she loved legal marketing, and had a talent for it. She found the challenges, expectations, and demanding environment of law firms fit perfectly with her work ethic and passion. Still, she wanted more. In 2019, she began considering a role with an agency, suspecting she could make a bigger impact from outside the four walls of a single firm. She wanted to take the skills she had learned in Big Law and adapt them for small to midsize firms.

Robyn found the perfect match for her skills and desired career move, and joined LISI as Chief Operating Officer/Chief Marketing and Business Development Officer. With an ambitious mission to grow the agency 5x by 2025, Robyn developed a strategic plan outlining five new lines of business, a reimagined revenue/pricing model, and the infrastructure required. The result in 2020 was a record-breaking 57% growth in her first year. And she’s only just begun.

Robyn is a leader who believes a cohesive, high-performing team is better than the sum of its parts. She models empathy, and seeks diverse perspectives with the knowledge that because of the contributions of the team, our work product and our operation are better.

In addition to her role at LISI, Robyn coaches women to achieve career fulfillment, she serves as Director-at-Large for the Legal Marketing Association Northeast Region Board, and she runs a household of three children, a first-responder husband, a one-eyed rescue cat, and a bratty cockapoo

Jessica Grayson

Director of Practice Management & Lateral Growth,
Stradley Ronon Stevens & Young, LLP

Jessica is a seasoned professional with substantive experience working in-house at law firms, combining business savvy with competitive intelligence to offer innovative actions and solutions. She collaborates closely with firm leadership on practice group strategy, business development, support and growth.  

A creative and forward-thinker, she is often invited to speak on panels and author articles on marketing, business development, strategic planning and lateral partner growth and integration. 

She currently serves on the Executive Committee of the Legal Marketing Association’s Northeast Regional Board and has previously served on the Nominating and Professional Advocacy Committees. Jessica has also held leadership roles, as both a troop leader and regional council member, of the Girl Scouts of Central and Southern New Jersey. 

Phil Flora

Vice-President, Sales & Marketing
Leopard Solutions

Phil Flora, VP of Sales & Marketing, Leopard Solutions – Phil has been with Leopard Solutions since March 2020 and oversees all sales, marketing and client support functions for Leopard Solutions.  He has over 20 years of legal industry experience, working previously for ALM, Acritas and Leadership Connect in a variety of roles but specifically focused on helping law firms utilize data for client development, retention and law firm growth.