Conference Planning Committee
Speakers
Stefanie Marrone
Fractional Marketing Director/Social Media, Marketing & BD Strategist
Stefanie Marrone Consulting/The Social Media Butterfly
Fractional Marketing Director/Social Media, Marketing & BD Strategist
Stefanie Marrone Consulting/The Social Media Butterfly
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Communications Manager
McGuireWoods
John Bologna is a Communications Manager with McGuireWoods where he focuses on internal communications, award nominations, survey responses and support for D&I and pro bono initiatives, all in service of the firm’s strategic plan. He has held Business Development, Communications and hybrid positions with several AmLaw 100 firms, including: BakerHostetler, where he helped develop that firm’s signature Data Security Incident Response Report (now in its eighth year) and the related marketing campaign; Shearman & Sterling, where he organized a full-day symposium on funds regulation, which attracted a full house of clients, regulators and industry leaders; and Proskauer, where he oversaw pitches and proposals and wrote the popular in-house newsletter Friday Focus, which earned a mention in Chambers Associate. John holds a J.D. from Georgetown University Law Center and a A.B. in English, cum laude, from Boston College. He practiced law in Connecticut and New York for more than ten years, winning an appeal, jury and bench trials and closing hundreds of mortgages and real estate closings. He also spent several years as a legal editor for LexisNexis before taking his first legal marketing job at Cadwalader, Wickersham & Taft.
Founder
FocusWorks Marketing
Amanda is the founder of FocusWorks Marketing, using the power of digital marketing to grow brands and businesses through content that converts. For the past 14 years, she has shaped brand development, created award-winning content, driven social media strategy, and built communities for everything from small businesses to global brands.
Selected one of the 40 Under 40 Marketing Professionals and named to the Enteprising Women in Commerce, she combines research and creativity to drive campaigns to their maximum potential. Beyond FocusWorks, Amanda holds leadership positions on regional legal committees and associations, including President of the New Jersey Legal Industry Providers.
Amanda has also spoken across the country at events and industry conferences, including ABA TechShow and the LMA National Conference.
Business Development Director, Strategic Projects
Shearman & Sterling LLP
Michelle Murray spent 14 years in institutional fixed income sales and trading at global banks before changing paths to become a leader of law firm marketing, business development and communications. In her role as Director of Strategic Projects at Shearman & Sterling, Michelle works closely with the firm’s executive leadership, management and practice groups to develop and execute strategic business and client-focused initiatives that advance the firm’s objectives.
In her legal marketing career, Michelle has directed all aspects of law firm’s business development and marketing strategy, alumni relations, communications and public relations, digital marketing and social media. She has developed and implemented strategic individual and practice-based business development plans, coaching lawyers on how to differentiate themselves with their clients, which tools to use and how best to use them.
Michelle is the 2022 President of the LMA’s Northeast Region, served as the 2019 Chair of LMA’s New York Local Steering Committee and has served as programming and sponsorship lead for both the region and LSC. She is a certified White Belt in Legal Lean Sigma and Project Management.
Director of Marketing and Communications
Cleary Gottlieb Steen & Hamilton LLP
Jay Linder is the Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, a law firm with 16 offices around the world. With over 20 years of legal industry experience, Jay provides balanced direction related to brand reputation, client engagement, content marketing, creative services, and internal and external communication strategies. As a leader of Cleary Gottlieb’s global marketing and business development function, Jay is focused on attracting, developing, retaining, and empowering talent to grow their careers while advancing the firm’s goals. Outside of work, Jay is a proud volunteer for several organizations, including the Legal Marketing Association, where he serves as President-Elect of the Northeast Region.
Director of Client Strategy
LISI
Almost one year into the pandemic, on a cold day at the end of January 2021, Kristyn received a message on LinkedIn that LISI was looking for the next key member of their team: Director of Client Strategy.
Almost one year into the pandemic, on a cold day at the end of January 2021, Kristyn received a message on LinkedIn that LISI was looking for the next key member of their team: Director of Client Strategy.
After exploring the role and meeting the LISI team, Kristyn decided to leave the comfort of an in-house marketing role and reach a wider audience of firms with an agency role.
A modern Renaissance woman with a passion for performing arts, Kristyn followed a winding road to legal marketing. In her first job at Sullivan & Worcester LLP as a Conference Center Coordinator, she used her technical theater skills to operate audio and visual equipment, and to plan law firm events, which turned out to be similar to theatrical productions. Over time, Kristyn’s interest in marketing and business development grew. She loved that as with theater, marketing required constant learning, growth, and creativity, and no two days were the same.
Kristyn continued her marketing career at some of Boston’s top law firms, supporting attorneys in becoming better revenue generators. In 2018, she accepted the challenge of running the show as a solo marketer for Conn Kavanaugh where she increased the firm’s visibility through amplified thought leadership efforts, digital and social marketing campaigns, an enhanced brand strategy, and internal communication initiatives.
At LISI, as Director of Client Strategy, Kristyn becomes a member of her client’s team, applying both her experience in Big Law and her in-house, solo marketer perspective to create actionable strategies. Kristyn’s background in visual and performing art taught her to improvise, multi-task, and adapt. She draws on this background, along with her experience in marketing technology, business development, and digital marketing to craft a blueprint for client success.
In addition to her role at LISI, Kristyn sits on the Legal Marketing Association Northeast Region Board of Directors as a Director-at-Large. She lives and breathes social media, always learning about new platforms, and regularly posts silly videos on TikTok and Instagram. When she’s not in front of a screen, she chases her two fluffy cats and bratty dog around the house, and finds any excuse to get outside.
Fractional Marketing Director/Social Media, Marketing and Business Development Strategist
Stefanie Marrone Consulting/The Social Media Butterfly
Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, professional associations and individuals with brand building and revenue generating strategies and tactics in marketing, business development, social media and communications. She also serves as outsourced chief marketing officer/marketing department for law firms.
Stefanie provides the full range of law firm marketing and business development support, and has a particular focus on advising firms and their employees on how to effectively utilize social media platforms for relationship building, revenue generation and branding. She creates development and social media training programs and helps professionals of all levels build their brands and businesses.
Over her 20+-year legal marketing career, Stefanie has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. They include Sullivan & Cromwell, Paul, Weiss, Tarter Krinsky & Drogin, Proskauer, McKee Nelson, Mayer Brown and Morrison & Foerster.
Stefanie is a frequent published author (Law360, the New York Law Journal, the Mid-Market Report, Law.com, JD Supra) and her blog the Social Media Butterfly. She also is an active public speaker (the New York City Bar, the Legal Marketing Association, Ark Group, Association of Legal Administrators, Perrin Conferences, Fordham University School of Law, Columbia University and American University Washington College of Law).
Connect with her on LinkedIn and follow her latest writing on JD Supra as well as her blog The Social Media Butterfly.
Business Development Manager, Financial Institutions
Shearman & Sterling
Cora Castellano is a business development professional with experience working in various AmLaw 200 firms, crossing different practices and industries. In her current role, she acts a Business Development Manager for Shearman & Sterling, focusing on the firm’s Financial Institutions clients and Financial Restructuring & Insolvency practice. Cora works with the firm’s attorneys and clients to build deep relationships and further the firm’s goals.
Cora has been an active member of the LMA since the beginning of her legal marketing career and is proud to support the organization.
